Billing & Refunds

This policy sets out how we bill, what counts as delivery, and what happens when something needs replacing, refunding or cancelling. It forms part of our Terms of Service. Where an individual service agreement says something different, that agreement applies.

• How billing works
• Delivery & acceptance
• Link longevity guarantee
• Replacements & refunds
• Cancellations
• Billing disputes
• Payment methods

1. How billing works

Services are quoted individually. Once scope and price are agreed, we issue an invoice for the agreed scope stating the amount, the currency, the accepted payment methods and the payment terms.

• We work on a prepayment basis by default. Other arrangements are possible and are set out in the service agreement.
• Quoted prices exclude any taxes, duties or bank charges that may apply. Where the law makes you responsible for a tax, that tax is yours to bear.
• Ongoing engagements are invoiced monthly unless the service agreement says otherwise.

2. Delivery and acceptance

Turnaround depends on the publisher, not on us. Placements from our catalog typically go live within 7–14 business days of your approval — sometimes the same week, occasionally longer where a publisher works to a fixed editorial calendar. You are told the expected date for each site before you approve it, so a longer lead time is a choice you make rather than a surprise you get.

Where we write the article, add a few days for drafting and your review. Custom outreach for a domain that is not yet in the base is quoted with its own timeline, because it starts with finding and contacting a publisher we have no relationship with.

• A link placement is delivered when it is a live, published placement on the agreed website.
• Reports include the live URL, the anchor text and the domain metrics at the time of placement.
• Where a client approves publisher sites in advance, we begin work only after that approval.
• Content work is delivered when the agreed text is handed over in the agreed format.
• Audits are delivered when the report is handed over.

3. Link longevity guarantee

After that six-month window we will still make reasonable efforts to contact the publisher at no cost to you, but restoration cannot be guaranteed — the publisher’s website is not ours to control.

The guarantee does not cover links removed because the client’s own website went offline, changed URL structure without redirects, or was penalised for reasons unrelated to our work.

4. Replacements and refunds

• Work not delivered. If we do not deliver what was agreed, you choose: a replacement, a credit against future work, or a refund.
• Links removed inside the guarantee period. Restored or replaced free of charge. If neither is possible, we refund the amount paid for that placement.
• Work delivered and accepted is not refundable, except where a service agreement or the applicable law says otherwise.
• Approved refunds are issued to the original payment method within 14 business days. Bank or processor fees on the return are deducted where they apply.

5. Cancellations

• Cancel before work starts — no cost, full refund of anything prepaid.
• Cancel mid-delivery — you pay for the work completed and for placements already commissioned with publishers; the remaining prepaid balance is refunded or credited, as you prefer.
• Ongoing engagements can be stopped at the end of any paid month unless the service agreement sets a notice period.

6. Billing disputes

If something on an invoice looks wrong, contact us within 30 days of the invoice date and we will look into it. Please raise it with us before initiating a chargeback — nearly every dispute turns out to be a detail we can resolve directly and quickly.

7. Payment methods

Invoices are issued in USD, EUR or AED. Payment may be sent by any of the following, with no difference to the invoiced amount:

• Bank transfer — SWIFT, SEPA
• Card via Stripe — Visa, Mastercard
• Wise
• Payoneer
• PayPal

Card payments are processed by Stripe. Any transfer, intermediary-bank or currency-conversion charges levied by your own bank or payment provider are yours; charges levied by ours are ours. We are happy to look at other payment routes on request. See Pricing for how a quote is put together.

8. Contact