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Choosing a Powerful Backlink Strategy to Boost Your Traffic in 2025

Do you feel that your website goes ignored, like a little island in a big digital sea? You have outstanding content, but you need more visitors to check it and share it with others. What if there was a trick to bring more people to your site? This is where an excellent backlink tactic may come in handy. Consider each useful link to be a bridge between your website and the rest of the internet. Each connection attracts more visitors and increases your site's visibility in search engines.

However, building a strong backlink profile is not an easy thing to do. It's about establishing strong, valuable ties. But it is worth the effort. This task translates to higher search ranks, greater traffic from other websites, more online trustworthiness, and boosted ROI. Keep reading to learn how that works and how to get the max out of your link-building effort.

What Is a Backlink Strategy in 2025?

Do you want to be at the top of Google? Then you need backlinks, a lot of them. According to recent research, just 1% of SEOs think links have no relevance with ranking, while 48% feel link building has a great impact on ranks even if a website has significant technical SEO concerns. So what does backlink tactic imply in a nutshell? Everything is easy — backlinks are considered by search engines to be a key authority and reliability indicator of your site. The more authoritative and relevant publications connect to your website, the more trustworthy it is in Google's “eyes.”

While there are 200 known ranking factors for Google, backlinks are essential for Google search. That's because a link to another website is more than simply a link. It's a vote of confidence, a recommendation, and a way for publishers to tell their readers, “Here's a source we trust. Go check it out for yourself.”

Here is what you will get with strategic link building:

Better rankings — Inbound links are one of the top three factors that search engines like Google consider when ranking pages. A higher number of quality links generally correlates with better rankings in search results.

Authority and trust — Each link serves as a vote of confidence from one site to another, indicating that the linked content is valuable and trustworthy. Websites with numerous high-quality backlinks are perceived as more authoritative by search engines, which can enhance their credibility.

Increased visibility — Backlinks help improve your website's visibility on search engines. When reputable sites link to your content, it increases the likelihood that search engines will discover and index your pages more quickly.

Referral traffic — Inbound links can drive referral traffic to your site. When users click on links from other websites, they may visit your page. This increases your overall traffic and potential customer base.

Brand exposure — Building backlinks can enhance brand awareness by exposing your content to new audiences. When authoritative websites link to you, their visitors may discover your brand. As a result, you can count on increased recognition and potential conversions.

Long-term benefits — Unlike paid advertising, which stops generating traffic once you stop paying, inbound links can continue to drive traffic over time. They provide lasting value as long as the linking page remains active

On top of that, backlinks also help search engine bots crawl your website more efficiently. More links increase Googlebot's chances of finding your content. Of course, the more people who visit your site, the better.

How to Get the Max out of Backlinks

Gaining at least 20-30 high-quality backlinks may considerably improve your website's rating on search engine results pages. Focusing on high-quality links over quantity improves search engine rankings quickly. However, getting high-quality inbound links is definitely the most difficult aspect of SEO.

As you build your strong backlink profile, we strongly recommend that you hunt for the links that are:

Authoritative — The site should have an authoritative backlink profile (multiple votes of confidence), produce a lot of traffic, and even rank highly in the SERPs. As a rule, .gov, .edu, and industry-leading sites carry more weight. So they are especially worth considering.

Relevant — The referring website should address a related subject or niche. For example, if your technology company's homepage receives a backlink from a blog article on “how to golf,” this is not considered a relevant or quality backlink.

Natural — The link should not look as sponsored; the anchor text should not be branded or spammy. What is more, the referring website should have an appropriate amount of links.

Furthermore, we also strongly recommend that you go for organic backlinks and steer clear of backlink purchasing frauds. Only this way, you will be able to build a strong backlink profile.

What to Do Before You Start Link Building?

Do not rush to get incoming links right away. Instead, prepare for that task. Before you start acquiring backlinks, there are a few things you should be aware of to ensure that your off-page SEO activities are as effective as possible.

Do Competitor Backlink Strategy Research

If you're actively creating incoming links that need your active participation, the first step is to check the strategy of your competitors and determine which relevant websites you should contact. Competitor backlink research tools may help you achieve this goal effectively. Thus, you will be able to create a list of domains to contact when adopting different backlinking tactics.

Do Domain Authority Check

Moz developed Domain Authority (DA), a logarithmic score from 0 to 100 that indicates how authoritative a website domain is. The higher the number is, the more authoritative it is and the more valuable it is to acquire an inbound link from. However, lower DA websites are still valuable as it is important to have backlinks from a variety of DA websites. As we have already mentioned, it is recommended to keep an eye on a competitor backlink strategy.

Include Unique Domains

Getting backlinks from a single website is good, but it's more important to get backlinks from a variety of unique domains — this shows search engines that your website is also an authority because of how many unique domains are linking to it. In other words, a unique domain is like an individual casting a vote (it is like a vote of confidence to that page or site). So, the number of backlinks on that single domain is like multiple votes from that. Finally, it is way better to have a larger number of distinct persons voting than to have a few of the same people voting several times, do you agree?

SEO Backlink Strategy That Works in 2025

If you are looking for an effective way to build a strong backlink profile for your site, then sit comfortably and continue reading. We have prepared the top 9 strategies that perform exceptionally well in 2025.

#1 — Mining for Broken Links

Broken links have a negative impact on a user's experience with a site. For example, if a user anxiously seeking information hits a broken link to a site, one is likely to leave that page and turn to another site. Google's latest upgrades have also prioritized the overall user experience. It is for this reason that webmasters are always trying to find and fix broken links as soon as possible.

Broken link building entails finding links to pages that no longer exist and politely contacting the website with the broken outbound link. You will need to notify them about the issue and suggest replacing it with a link to your relevant, high-quality content. When mining for broken links, it's critical to distinguish between dofollow and nofollow links.

Dofollow links are the most beneficial for SEO since they carry link juice from the referring site to your website. Search engines see these connections as endorsements, suggesting that your content is reliable and relevant.

Nofollow links include a rel="nofollow" attribute, which notifies search engines not to follow the link or pass any authority. Although nofollow links have no direct influence on your search engine optimization, they may still generate visitors to your site and improve your online exposure.

To create a strategic backlink profile, it's essential to have a healthy mix of both types of inlinks. Use dedicated analysis tools like Ahrefs, Moz, and Semrush to find broken inbound links to your closest rivals or broken outlinks from key industry publications and blogs. Start with dofollow links from sites with strong domain authority. Although broken link building takes time and effort, it can be a simple way to build your backlink profile.

#2 — Checking Competitor Backlinks and Acquiring the Same

In practice, it is what it sounds like — surfing sites that connect to your rivals and “stealing” their lead.

Here is how that works:

Choose your rivals strategically — Make a list of your top three rivals whose SEO backlink strategy you will analyze. (Pro tip: consider the frequency of postings, number of sites linking to articles, and phrases they rank for — are they all branded).
Uncover top-performing articles — Use tools like Ahrefs' Content Explorer to uncover the posts that provide the most traffic to your competition.
Send your pitch — Now is the time to prepare a pitch. Send an outreach email to the website's readership, describing the benefits of including your brand in the article. Your key objective is to persuade them to put your link on their web pages.

The main trick behind this best backlink building strategy is to find high-authority sites and make them interested in your content.

#3 — Guest Posting

According to PPC Hero, 75% of marketers prioritize creating content to attract inbound links, which is understandable given that most content does not receive Google traffic. Guest posts can be of huge benefit to you, but they can also be a double-edged sword. While guest articles can be an efficient approach to getting in front of new readers, you should avoid using link-building tactics that can easily be devalued by Google. Link with the sites where you have topical authority and be ready to produce high-quality articles regularly.

In addition to obtaining quality inbound links by submitting content to relevant blogs, you can also:

Increase your authority inside the industry;
Skyrocket traffic to your blog or website;
Share relevant information with your prospective clients;
Connect with other bloggers and influencers in your sector, which may result in future collaborations or possibilities.

While it may take some effort to identify the perfect chances and create great content that connects with your target audience, when done effectively, guest blogging can be a powerful tool for increasing traffic and brand awareness.

#4 — Skyscraper Strategy

Another good backlink strategy is the skyscraper technique. It entails discovering content that has performed well in terms of engagement, links, and rankings and then making an even better version of it — the mythical “taller skyscraper.” Having an idea of what content other sites are connecting to allows you to generate higher-quality content that will attract more inbound links and increase your website's visibility in SERPs.

To start using the skyscraper approach, you need to do the following:

Look for existing effective articles in your niche or specialty. You may use tools like Ahrefs and BuzzSumo to effortlessly find high-performing content.

Take the time to carefully assess each piece and think about how it may be improved. This might involve generating more elaborate visuals or infographics, adding new sources and references for further reading, or expanding on current themes in greater depth and complexity.

Ensure that any photos used are properly credited in order to comply with copyright rules and demonstrate to prospective hosts that you value their work.

#5 — Making Content That People Will Naturally Want to Link To

Creating link-worthy content (or link bait as some call it) helps you to get inbound links organically. In general, authors link to sites that are relevant to their own niche. This is especially true if the page contains content that is difficult to recreate. You can use it for your benefit.

Some of the most linkable formats are as follows:

Expert guidelines based on reliable sources;
Infographics showing facts in a clear and easy-to-grasp way;
Case studies providing intriguing stats for authors to mention;
Free tools that producers may recommend to their audience;
Interactive material that offers a unique and entertaining experience;
Templates that assist target users accomplish their objectives;
Handy resources that readers may use to deepen their knowledge.

#6 — Directory Submission

Directory submission is the best backlink strategy to get your website discovered and create backlinks while being efficient and cost-effective. This approach requires submitting the URL of your website to relevant directories in order to have it included with other sites connected to your business or area. This may boost your site's exposure and rating in search engine results pages.

To begin with directory submission, you need to take the following steps:

Determine which websites are worth targeting. Use Moz's Link Explorer or Majestic's SEO tool to get thorough information about each domain.

Before submitting any URLs, ensure that each directory has been correctly indexed by search engines, which you can do using Google Search Console.

Consider if the directory offers any extra advantages, such as highlighted listings or paid adverts.

Before applying, carefully read the terms and conditions for each directory.

Thus, you will uncover all the potential pitfalls and will be able to get the max out of your effort.

#7 — Using Link Exchanges

Do you know that 28% of SEO pros swap links to improve their ideal backlink strategy? It's an excellent tit-for-tat backlink strategy for ecommerce. You offer to scratch someone's back, and they will scratch yours in exchange. This tactic is rather basic, but it still requires your attention. Make a list of websites that have a similar target audience to you but aren't direct competitors.

For example, let’s imagine that you own a software development company that provides maturity evaluations to consultants. You may come across websites that appeal to your niche of consultants while not directly competing with you by providing complementary services. Alternatively, you might swap connections with software or SaaS firms other than your own. Write to them directly and offer to backlink to their content on your blogs in exchange for inbound links to your website on theirs. Try crafting new descriptions for each listing rather than just copying from current sources.

#8 — Employing Influencer Marketing

Collaborating with industry influencers might lead to possibilities for you to be featured on their blog or website, along with a hyperlink. When reaching out to prospective influencers, seek to approach people who have between 5,000 and 100,000 social media followers. This indicates that their website will have a high level of traffic and engagement and that they will not be too famous to partner with.

In addition to their website contact form, reach out to them via their social media networks to increase your chances of getting a reply. When marketing your expertise or content to them, always explain how it is different from what they currently offer on their website and how it would benefit their audience. You should “sell” your expertise smartly.

#9 – Doing YouTube Marketing

Videos have a high engagement rate. That’s a great link-building opportunity to use for your benefit. For example, you can add links in your YouTube video descriptions that direct viewers back to your website. This way, you will generate more organic traffic that will help your rankings. As YouTube is owned by Google, it is a good idea to employ these platforms together with your website, as well as embed your videos on relevant sites to enhance time on page and engagement rates. It is always a good idea to create videos. Thus, you can boost your total channel authority, as will the backlinks inside your channel.

How to Create a Backlink Strategy?

Now that you've learned about some of the best backlink strategies that work, let's discuss how to use them in a successful campaign. Because let's be honest — link building isn't a “set it and forget it” task. To get the greatest outcomes, it is necessary to plan, execute, and optimize your strategy continuously.

Here are the tips to follow.

Identify High-Quality Link Opportunities

The first stage in any backlink tactic is to always hunt for opportunities. You want to look for relevant, authoritative websites in your field that can link back to your content. Look for websites with high domain authority, active audiences, and a history of connecting to useful resources. Ahrefs, Moz, and Semrush are useful tools for identifying the best linking chances in your industry.

Write Compelling Outreach Emails

Once you've identified some solid prospects, it's time to contact them and pitch your material. But before you start sending out generic emails, spend some time creating an engaging, tailored link-building outreach email. Mention anything special you like about their website or content. Explain why you believe your material would be beneficial to their audience. Keep your email short, polite, and focused on offering value rather than just asking for a link.

Track and Measure Results

To keep a hand on your pulse and have an idea of whether your link-building efforts are paying off, you should continuously monitor your outcomes. Use Google Analytics and link-tracking software to track your progress. Key indicators to keep an eye on are the number of new links generated, referral traffic from those connections, linked sites' domain authority, and gains in ranks and organic traffic for your target keywords.

Be Flexible and Adjust Your Backlink Strategy for SEO Based on Its Performance

Finally, don't be scared to experiment if you're not getting the results you desire after doing a backlink audit. Analyze your link-building performance on a regular basis and make adjustments as required. Concentrate on the approaches that are generating high-quality connections and traffic. If some tactics aren't producing the projected results, try reallocating time and effort to other alternatives.

Common Link-Building Mistakes to Avoid

There are several factors to consider when it comes to link building. It's not as easy as grabbing any old link from any old website. In truth, there are several typical mistakes that people make. And if you're not cautious, you can wind up causing more damage than good.

Mistake #1 — Prioritizing Quantity Above Quality

One of the most common errors in link development is concentrating on the number over quality. Some people may think that having more links will improve their SEO situation. But this is not always the case. It has been found that the number of referring domains had a far greater influence on rankings than the overall number of inbound links.

Mistake #2 — Focusing on DA Rating Rather Than Relevance

Another typical error is to ignore domain/content relevance. Just because a website has a high domain authority does not guarantee that it is a suitable match for your site. If the website is not related to your topic, the link will be ineffective. What is more, it might even lower your ranks.

Mistake #3 — Ignoring User Experience

Many people overlook user experience while creating links. They'll do everything to gain a link, even jeopardizing the user experience on their own website. But Google is all about the user experience. No matter how many links you have, if your website has a poor user experience, you will struggle to rank high.

Mistake #4 — Overusing Exact Match Anchor Text

Exact match anchor text is another typical error. This is when you use the precise term you want to rank for in the anchor text of your link. While this might be beneficial when not exaggerated, overuse can harm your rankings. Google considers it an indication of keyword stuffing and may penalize your site.

Mistake #5 — Failing to Diversify Link Profiles

Finally, many forget to diversify their link profiles. They will obtain all of their links from the same few websites or utilize the same anchor text again and again. However, a diversified backlink profile is necessary. It tells Google that your website is a useful resource that is linked to a number of other websites. So, if you wish to establish links correctly, expand your horizons. Prioritize quality over quantity, relevance over authority, and variation over repetition.

Build a Strong Link Profile for Your SEO Success

Remember that the number of links linking back to your website is less important than the quality of those connections. Choose a handful of these strategies that make sense for your company and begin trying. Determine what works best for your audience and objectives. It is always better to have traffic from several resources rather than a single one. A diversity of connections tells Google that your website is useful to a wide range of visitors. So it should be ranked higher.

FAQ

Publish Useful Content

Link building is the process of acquiring hyperlinks from other websites to your own. These links are crucial for search engines to determine the relevance and authority of your site, influencing its ranking in search results.

Why Is Link Building Important for SEO?

Link building helps to raise the authority and credibility of your website and its content. Every link is a vote in the online community from other webmasters, which informs the search engines that your content is worth linking to. This can result in better rankings as well as higher organic non-paid traffic.

How Do I Measure the Success of My Link Building Efforts?

There are many metrics that can measure success. Most of the things are like – how many inbound links are acquired and they change the search engine rankings, more organic traffic, and referral traffic from linked sites. Google Analytics and backlink tools can help you track these metrics.

Are There Any Risks Associated With Link Building?

Yes, engaging in unethical practices like buying links or participating in link farms can lead to penalties from search engines, negatively affecting your site's ranking. When developing a backlink strategy that works, it's essential to focus on quality over quantity and adhere to best practices.

How Long Does It Take to See Results From Link Building?

The timeline for seeing results can vary widely based on factors, such as the competitiveness of your niche, the quality of your content, and the effectiveness of your outreach efforts. Generally, it may take several months to notice significant changes in rankings and traffic